{"id":6256,"date":"2021-05-05T23:48:28","date_gmt":"2021-05-05T21:48:28","guid":{"rendered":"https:\/\/demomp.it\/mp2\/?p=6256"},"modified":"2021-08-02T17:25:49","modified_gmt":"2021-08-02T15:25:49","slug":"la-pubblicita-online-consulenza-ads-carpi","status":"publish","type":"post","link":"https:\/\/massimopieracini.it\/mp2\/2021\/05\/05\/la-pubblicita-online-consulenza-ads-carpi\/","title":{"rendered":"La pubblicit\u00e0 online\u00a0"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kobzqjh3-851529f91ab518f2f757f817a724607a\">\n.avia-image-container.av-kobzqjh3-851529f91ab518f2f757f817a724607a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kobzqjh3-851529f91ab518f2f757f817a724607a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kobzqjh3-851529f91ab518f2f757f817a724607a av-styling- avia-align-center  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6371 avia-img-lazy-loading-not-6371 avia_image ' src=\"https:\/\/massimopieracini.it\/mp2\/wp-content\/uploads\/2021\/05\/online-ads.jpg\" alt='la pubblicit\u00e0 online' title='la pubblicit\u00e0 online'  height=\"630\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/massimopieracini.it\/mp2\/wp-content\/uploads\/2021\/05\/online-ads.jpg 1200w, https:\/\/massimopieracini.it\/mp2\/wp-content\/uploads\/2021\/05\/online-ads-300x158.jpg 300w, https:\/\/massimopieracini.it\/mp2\/wp-content\/uploads\/2021\/05\/online-ads-1030x541.jpg 1030w, https:\/\/massimopieracini.it\/mp2\/wp-content\/uploads\/2021\/05\/online-ads-768x403.jpg 768w, https:\/\/massimopieracini.it\/mp2\/wp-content\/uploads\/2021\/05\/online-ads-705x370.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kobyifwk-0ff9fcd4ce5b74b0484da2479cb9c9fd\">\n#top .av_textblock_section.av-kobyifwk-0ff9fcd4ce5b74b0484da2479cb9c9fd .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-kobyifwk-0ff9fcd4ce5b74b0484da2479cb9c9fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"p1\"><span class=\"s1\"><b>La pubblicit\u00e0 online\u00a0<\/b><\/span><\/h1>\n<h2>La SEA: investi soldi ma non il tempo<\/h2>\n<p class=\"p2\"><span class=\"s1\">La pubblicit\u00e0 online a pagamento (<a href=\"https:\/\/massimopieracini.it\/mp2\/search-engine-advertising-consulenza-sem-carpi-mo\/\" target=\"_blank\" rel=\"noopener\">Search Engine Advertising<\/a>) \u00e8 senza dubbio una grande risorsa per emergere dall&#8217;anonimato sul web.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Ad esempio senza pagare Facebook (portata organica) si ha una visibilit\u00e0 molto ridotta. Senza attuare una politica di sponsorizzazione i nostri contenuti verranno visualizzati solo da un piccola parte dei followers della pagina.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s1\"><b>La SEO: non investi soldi ma tempo<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Discorso a parte per Google non a pagamento. Esistono <a href=\"https:\/\/massimopieracini.it\/mp2\/posizionamento-seo-consulente-seo-carpi-mo\/\" target=\"_blank\" rel=\"nofollow noopener\">metodologie SEO<\/a> che permettono di comparire nella prima pagina di Google. Questa pratica SEO non richiede soldi, ma necessita di tempo per chi le mette in pratica ma la certezza di comparire in prima pagina non \u00e8 mai assicurata.<\/span><\/p>\n<p class=\"p2\">\n<p class=\"p4\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6257 size-full\" src=\"https:\/\/massimopieracini.it\/mp2\/wp-content\/uploads\/2021\/05\/GRAFICO-OGLVY.jpg\" alt=\" la pubblicit\u00e0 online\" width=\"580\" height=\"435\" srcset=\"https:\/\/massimopieracini.it\/mp2\/wp-content\/uploads\/2021\/05\/GRAFICO-OGLVY.jpg 580w, https:\/\/massimopieracini.it\/mp2\/wp-content\/uploads\/2021\/05\/GRAFICO-OGLVY-300x225.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/p>\n<p class=\"p2\">\n<p class=\"p2\"><span class=\"s1\">Questi sono dati un po&#8217; vecchiotti e mostrano il calo di visibilit\u00e0 dei contenuti non pagamento (detti organici) tra il 2013 e il 2014. A distanza di pi\u00f9 di 8 anni le cose non sono certo migliorate, anzi&#8230;<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s1\"><b>Senza pubblicit\u00e0 online a pagamento visibilit\u00e0 ridotta<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Senza pagare Facebook o Google (portata organica) come detto in precedenza, si ha una visibilit\u00e0 molto ridotta. Facebook e concorrenti adottano questa politica per incentivare le pubblicit\u00e0 a pagamento, insomma se non si paga si \u00e8 rasenti all&#8217;invisibilit\u00e0.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Le Ads sono esattamente dove ci guadagnano i vari Google, Facebook, Linkedin: con una quota al giorno\/settimana\/mese, i vari giganti del web, tramite i loro algoritmi provvedono ad aumentare le persone che vedono i nostri post.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Prendiamo in esame le varie forme di pubblicit\u00e0 a pagamento in riferimento alle due piattaforme pubblicitarie online.<\/span><\/p>\n<h2 class=\"p5\"><span class=\"s1\"><b>La pubblicit\u00e0 online su Google<\/b><\/span><\/h2>\n<p class=\"p6\"><span class=\"s1\">Questo acronimo significa Search Engine Advertising e consiste nel realizzare e coordinare campagne pubblicitarie a pagamento sul web.<\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">Per questo tipo di pubblicit\u00e0 online ci serviamo di <a href=\"https:\/\/ads.google.com\/intl\/it_it\/home\/\" target=\"_blank\" rel=\"noopener\">Google Ads,<\/a> che \u00e8 il programma con cui Google gestisce la pubblicit\u00e0 all&#8217;interno del suo motore di ricerca. <\/span><\/p>\n<h2 class=\"p3\"><span class=\"s1\"><b>La pubblicit\u00e0 online su Facebook\u00a0<\/b><\/span><\/h2>\n<p class=\"p6\"><span class=\"s1\">La <a href=\"https:\/\/www.facebook.com\/business\/marketing\/facebook\" target=\"_blank\" rel=\"nofollow noopener\">pubblicit\u00e0 su Facebook<\/a> \u00e8 al momento uno dei metodi che pi\u00f9 si addicono per far conoscere la propria attivit\u00e0 sul web. <\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">Infatti questa piattaforma social ha, nella sola Italia, un numero di 30 milioni di iscrizioni attive che utilizzano giornalmente Facebook.<\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">Il vantaggio principale che si ha con Facebook Ads, rispetto ad altre forme pubblicitarie, \u00e8 quello che i tuoi annunci vengano proposti <b>solamente<\/b> ad un pubblico che possa essere davvero interessato alle tue proposte. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p><a href='https:\/\/it.freepik.com\/vettori\/affari'>Immagine creata da vectorjuice &#8211; it.freepik.com<\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[36,37,34,38,35],"class_list":["post-6256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pubblicita-online-ads","tag-facebook-ads","tag-google-ads","tag-sea","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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